Stop Losing Buyers and Tenants to Slow Response Times.
Backbone Automation builds the follow-up and booking systems that keep every enquiry warm — automatically.
Where the Work Is Leaking
Enquiries Go Cold
Buyers who don't hear back in minutes call the next agent.
Open Homes Leak Leads
Attendees never get followed up properly.
Maintenance Requests Fall Through the Cracks
Tenants chase, property managers scramble.
The Backbone Blueprint
Every Backbone for Real Estate package follows our Backbone Blueprint — Assess your current enquiry and booking flow, Architect the right system for your agency size, then Automate it live within 5–10 business days.
Backbone for Real Estate
Never Miss an Enquiry
For solo agents / small agencies
2 workflows · 300 responses/mo · 48hr support
- Missed Call Auto Text-Back (property enquiries)
- Instant Listing Info Auto-Responder
- Setup + 7 days tuning support
One job you’d have missed pays for the whole year.
A buyer who doesn't hear back in 5 minutes calls the next agent. This responds before they hang up.
Listing Machine
For growing agencies, 3–10 agents
5 workflows · 1,000 responses/mo · 24hr support · 1 change request/mo
Everything in Tier 1, plus:
- AI Lead Qualifier (buyer/seller/renter/tenant routing)
- Open Home Follow-Up Sequences
- Appraisal Booking Bot
- Monthly monitoring + listing updates
Less than a day of casual admin a month — and it works every day of it.
Every open home attendee gets followed up automatically — no more leads going cold in your CRM.
Full Agency Operations
For multi-office agencies / property management arms
Unlimited workflows in scope · 3,000 responses/mo · 4hr priority support · monthly review call
Everything in Tier 2, plus:
- Tenant Maintenance Request Router
- Document & Contract Chase-Up Automation
- Landlord Reporting Dashboard (white-labelled)
- Performance Drift Monitoring
Five hours a week back across the team, and it has already paid for itself.
This is the operational backbone larger agency groups run on — customised to your agency, and you own it outright.
The fine print
- Responses are the messages and actions the system sends on your behalf. Past your monthly cap it’s 5c per response — and we tell you before you get there, not after.
- Workflows are complete automations, start to finish. Tier 3 covers unlimited workflows within the scope agreed at your audit.
- You supply your own accounts. Google Workspace or Gmail, plus any third-party subscriptions the system connects to. We set them up, you own them.
- No lock-in. Cancel any monthly plan with 30 days’ notice. Tier 3 pricing is confirmed after your Free Operations Audit.
- All prices are in AUD and exclude GST.
Questions You're Probably Asking
Does this work with our CRM (e.g. VaultRE, Rex, AgentBox)?
Yes — we integrate with most major real estate CRMs.
Will this feel robotic to clients?
No — the AI is trained on natural, professional conversation flows customised to your brand voice.
How fast can we go live before our next open home weekend?
Tier 1 can typically be live within 3–5 business days.
Ready to stop losing leads to slow response times?
No lock-in contracts. No jargon. Just systems that work.